The Project was "Art Whisperer".

The goal os this campaign was to translate the local arts scene in Sarasota to a new audience.

We developed an online show called the "Art Whisperer" where the host (Joey Panek) reviews the local art scene.

VIEW PROJECT

The core of the project was producing webisodes with a classic host/interview format.

A micro-site was launched (www.artwhisperer.tv) where users could interface with the host, view local calendar of events and engage with the local arts organizations.

The Art Whisperer has over 6,000 people watching his webisode, and reports in from the local art organizations shows an increase in younger audience.